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Your Essential Marketing Materials:
Resume Time!
It is now time to itemize your marketing materials. While certain aspects of
careering have changed dramatically (for example, Internet job boards,
personality type assessments, etc.) certain aspects remain surprisingly similar.
Much like a brochure or company website, the resume and cover letter
represent your calling card; that is, how you create a first impression in print.
While in the past, the postal service served as the primary means of distribution
(remember the dreaded mass mailed resume!), today, career seekers use email
and employer based websites to distribute their credentials. I am not a fan of
mass-producing your credentials (neither via print nor the Internet) and strongly
advise you to adopt a more targeted campaign aimed at specific employers or
contacts.
One thing is clear:
The creation of the resume serves the valuable purpose
of inventorying your unique and compelling contributions. It is a summary of your
brand and acts as your one-page marketing campaign, a tradition still honored
and recognized in the 21st century workplace.
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Section 12 – Professional Branding: Resume & Cover Letter