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One Candidate . . . One Page . . . One Shot!
Resumes don’t get candidates hired . . . mainly they serve to screen people out!
Now that you have determined your brand, interests, targeted your job
aptitudes, researched opportunities in your area of interest, studied different
markets or industries in terms of who is hiring and who is not, narrowed down
specific employers, your next step is to inventory your credentials, so that you
can talk intelligently about your past accomplishments and potential worth.
The creation of a resume is a task that most people dread, because it itemizes
the sum total of your professional career in one document, typically on a single
page!
The end result produces two responses:
1. You get really excited and are proud of your accomplishments when
you see your finished resume.
2. Seeing your credentials reinforces the fact that you have not done
your best work, have spent time in unfulfilling occupations and
wasted precious time.
Let me remind you that it is not where you start, but how you finish. Regardless
of how you initially feel about your professional summary to date, there is always
the opportunity to improve yourself and build credentials that will provide a
strong sense of accomplishment.
So what is a resume
? A resume is really a digest of your
qualifications that inform the employer of
five
things:
1. Who you are
2. What you know
3. What you have done
4. What you would like to do
5. How you can benefit the employer
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Section 12 – Professional Branding: Resume & Cover Letter