

Take a good hard look at yourself. Be your own worst critic. Look past the things you
can’t change within a day or so, like weight or other physical characteristics.
Finger Nails.
If you are a female, how long are your nails? “Saturday Night Nails”
may look great at a party, but will they give a different impression to a potential
employer when you say that you are a hard worker?
Jewelry.
An easy rule of thumb regarding jewelry (and this is true for a male or
female) is that it should not be the focus of attention. That means one ring on
each hand, with the exception of a wedding and engagement band. One
earring in each ear is surely acceptable, but no more, and earrings should be
discreet. Facial jewelry of any kind is taboo, because it is distracting.
Clothing.
How about your choice of clothing? For men, a tie dresses up any
attire, and shows professionalism, regardless of what sort of employment you
are seeking. Both men and women must keep in mind the message that
clothing sends. If your clothes are baggy, you will appear to be slouching,
which sends a message of laziness. If colors are too bright, your attire will take
center stage and your message will be lost. Very short skirts are unacceptable
for interviews, as well as, when working, as are very tight or low cut clothing.
Denim, in any form, is not to be worn. For women, wearing pantyhose and heels
is essential. Neutral colors don’t need to be boring. An interesting scarf can
spice up a gray suit and white shirt or blouse.
Take a few minutes to put together a “mock wardrobe.” What would you need?
What can you do to acquire the items that you will need?
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
“You never get a second chance to make a first impression.”
294
Section 12 – Professional Branding: Resume & Cover Letter