

3.
What is it that makes you superior to the other candidates? (Why
you? Just being a “hard worker” or “team player” isn’t enough!)
Many average candidates when confronted with the question,
“Why
should I hire you?” blurt out some rehearsed, uninspiring answer that
derails the interview and results in a rejection. You need to inspire the
person across the desk with a passionate, purposeful
response that
confirms you are a person in possession of
the essential competitive
edge . . . attitude! If you are not excited about describing your
credentials and unique capabilities, thenyou are most likely confused,
uncertain, and lack the confidence to be an A-list player.
How to Research Your Career Calling
Success Tip: In most instances, your primary major competitor is not another
career seeker. It is ignorance. Employers simply do not know your services
are available.
Here is a short list of five things you should consider and
analyze:
1. What are the trends in your targeted industry?
2. Who exactly is your ideal employer partner? (Make a list of all
the qualities and characteristics that your ideal employer would
have).
3. Who will be your future employers? Project ahead 1, 3, 5 and
10 years. (Will you be working for a company or start your own
firm?)
4. What other opportunities might there be for your skills?
(Consultant, sub-contractor, part time employee)
5. Who or what is your primary competition? What benefits could
the interviewer see in hiring another candidate? What are your
shortcomings or weaknesses?
Section 14 – Preparing For The Interview
341