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3.

What is it that makes you superior to the other candidates? (Why

you? Just being a “hard worker” or “team player” isn’t enough!)

Many average candidates when confronted with the question,

“Why

should I hire you?” blurt out some rehearsed, uninspiring answer that

derails the interview and results in a rejection. You need to inspire the

person across the desk with a passionate, purposeful

response that

confirms you are a person in possession of

the essential competitive

edge . . . attitude! If you are not excited about describing your

credentials and unique capabilities, thenyou are most likely confused,

uncertain, and lack the confidence to be an A-list player.

How to Research Your Career Calling

Success Tip: In most instances, your primary major competitor is not another

career seeker. It is ignorance. Employers simply do not know your services

are available.

Here is a short list of five things you should consider and

analyze:

1. What are the trends in your targeted industry?

2. Who exactly is your ideal employer partner? (Make a list of all

the qualities and characteristics that your ideal employer would

have).

3. Who will be your future employers? Project ahead 1, 3, 5 and

10 years. (Will you be working for a company or start your own

firm?)

4. What other opportunities might there be for your skills?

(Consultant, sub-contractor, part time employee)

5. Who or what is your primary competition? What benefits could

the interviewer see in hiring another candidate? What are your

shortcomings or weaknesses?

Section 14 – Preparing For The Interview

341